Maserati Logo Meaning

Maserati Ghibli grille

Drivers from San Antonio to Houston recognize the trident logo that is the symbol for the Maserati brand. Whether you’ve spotted the Maserati logo on a Ghibli or a Quattroporte, you know the logo is as sleek and stylish as the vehicles themselves. So, what does the Maserati logo mean? Why does Maserati have a trident as their emblem?

Maserati is made in Modena, Italy today, however, they were founded in Bologna. One of Bologna’s most famous symbols is the fountain that depicts Neptune, a god of the seas, complete with a signature trident. Therefore, the Maserati logo is inspired by this powerful icon, which symbolizes mastery over the water’s raw power.

Now that you’ve seen where the Maserati symbol’s meaning is derived from, take a closer look with Maserati of Austin. Below we’ll explore the brand’s signature colors and iconography, along with the basic elements of Maserati history below!

A Look at the Maserati Logo Meaning

In Roman mythology, the trident is associated with Neptune, a god who symbolizes dominion over the sea. The Maserati logo meaning goes beyond just the trident and incorporates the company’s signature colors as well.

It’s usually depicted in monochromatic grays, but what does the Maserati logo mean when the trident emblem is red on white and blue? This is sometimes called the “saetta logo,” and it adds another layer of symbolism. Explore how they add to the Maserati logo meaning:

  • When the Maserati trident is navy blue it represents Roman god Neptune’s domain over the sea as the source of his strength.
  • When the trident on the Maserati logo is on a white or silver field, it represents the land, where Maserati vehicles are spotted on the roads.
  • The red trident symbolizes the power of the Maserati, which delivers unparalleled performance on highways from Austin to Dallas.

The History of the Maserati Logo and Brand

There are three key moments in the history of the Maserati brand:

  • Maserati was founded in Bologna, Italy in 1914.
  • Around 1920, the logo was created. One of the Maserati brothers decided to use Neptune’s trident from the Marquis Diego de Sterlich, a friend of the family.
  • In 1926, Maserati started building their vehicles. At this time the Maserati logo made its first appearance on a finished vehicle, the Tipo 26.

Even though Maserati gave up their home in 1940 and moved further inland to Modena, they kept the trident symbol and the Maserati ethos you have come to know.

Learn More About Maserati with Maserati of Austin

Whether you’d like to know more about Maserati’s storied history or get a first-hand lesson by driving one of Italy’s most powerful vehicles, contact Maserati of Austin. We will help you find a new or pre-owned Maserati vehicle today!

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